ux tool kit:

User Interviews, Affinity Mapping, Personas, Customer Journey Mapping, Feature Prioritization, Usability Testing, Prototyping

Proto.io, Optimal Workshop, Pen and Paper, Adobe Photoshop

results:

• Introduction of personal feed provides customization options
• Increase in success rate for Item searches 
• Color reduction in app makes items more visible for users
• Ability to toggle item thumbnail sizes provides option for customization
• Introduction of courier delivery eases user's need for convenience
• Three payment services introduced with buyer's protection

brief:

Identify problems and/or opportunities within the existing Carousell app and design solutions for them.

My roles were: User Researcher, UX Designer, UI Designer, Interaction Designer

Summary:

Carousell is a great consumer to consumer marketplace app for buying and selling new and secondhand goods. The users we interviewed use the app regularly and more often than not have both purchased and sold items on the platform. The key takeaways were:

• I find it difficult to search for an item 
• It is a pain to arrange delivery methods via sellers
• I have trouble ascertaining a seller's credentials and the quality of their products